Importance of Using Video in Your Social Media Marketing Campaign

Introduction on Why Video is Important in Social Media Marketing

Marketing has come a long way over the years, especially since web 2.0 took over. Nowadays, just having information about your company on your website isn’t enough. Companies have started using social media to help tell their story in a fun and user-friendly way. Unfortunately, many companies are missing a huge component to social media. That component is video.

Video content marketing is one of the most powerful ways to market a product or service. Videos have been proven to capture consumer’s attention longer than both text or image. In fact, 87% of online marketers use video content (SocialMediaToday). If you’re not using videos for your social media marketing campaign, someone else will!

You didn’t think I would write about the importance of videos on social media without including a video, did you?

Why Use Videos in Marketing?

Videos are an easy and effective way to tell a story. Other than live demos, videos are the most optimal way to show case your brand or whatever message you want to get across. If that isn’t enough to convince you to use videos, please refer to the facts below:

  • Social video generates 1,200% more shares than text and images combined (SmallBizTrends)
  • 55% of people watch videos online every day (Insivia)
  • 98% of users say they’ve watched an explainer video to learn more about a product or service (Wyzowl)
  • 4 times as many customers would rather watch a video about a product than read about it (Animoto)
  • Video encourages social shares. In fact, 76% of users say they would share a branded video with their friends if it was entertaining (DreamGrow)

Degreen Men 360 degree video featuring Stephen Curry

This video gave viewers a 360 degree (hence the brand name Degree Men) to experience Stephen Curry up close on a more personal level. On top of having superstar Stephen Curry, the video was also narrated by music producer DJ Khaled. With over 12,433 Retweets and 19,044 Likes, this video had great success (Degree Men Tweet)!

How Popular Are Videos On YouTube (DMR)

Online video has literally exploded during the last 5 years, with YouTube reporting that mobile video increases by 100% every year. Every minute, 300 hours of video are uploaded to the site. Within another year, video will account for 70% of all Internet traffic, according to recent studies. Here are some more hard facts about videos on YouTube:

  • Smart phones are no longer the future, they are the present.
  • More than half of YouTube views come from mobile devices.
  • Almost 5 billion videos are watched on YouTube every single day.
  • YouTube gets over 30 million visitors per day.
  • The average viewing session lasts more than 40 minutes. This is up more than 50% year over year.
  • 6 out of 10 people prefer online video platforms compared to live television

In General, Why Should My Company Use Social Media?

First and foremost, the four major consumer social media platforms (Facebook, Twitter, Instagram, and Snapchat) are free and easy to use. Social media is great for developing a loyal community of followers. Simply being able to respond to consumers with into seconds shows that your company is serious about its customer service efforts.

On the more analytical side of thing, social media increases digital exposure, boosts traffic and SEO rating, expand sales, reaches a new audience, and can ultimately cut marketing costs (Hootsuite).

Is It True That Executives Prefer Text Over Videos?

59% of executives agree that if both text and video are available on the same topic, they are more likely to choose video. In fact, 75% of executives watch work-related videos on business websites at least once a week (MWP).

What Social Media Platforms are Popular (Inc)?

Twitter: 82% of Twitter’s audience watches video content

YouTube: More than 5 billion video views are watched each day

Facebook: Around 500 million people watch Facebook videos every day

Instagram: 80% of users follow a business on Instagram

Snapchat: Generates 10 billion video views every single day

How Long Can Videos Be on Social Media (SproutSocial)?

Platform Maximum Length of video
Twitter 140 seconds long
YouTube 12 hours (must be under 128GB)
Facebook 45 minutes
Instagram 60 seconds long
Snapchat 60 seconds (6 consecutive 10 seconds snaps at once)

This really depends on what social media platform you are using. For example, Instagram is going to have stricter length restricts compared to YouTube based on the essence of the platform. Refer to the chart below for the default video length requirement. There’s a reason that Instagram and other social media platforms only allow 60 second videos. According Animoto, nearly two-thirds of consumers prefer video under 60 seconds (Animoto).

Social Media Divided by Platform (SocialMediaToday)


Twitter feeds have the fastest scroll, which is why brands should focus on creating eye-catching content. Brands can use Twitter to upload teaser, announcement, advertisement, promotional, education, and user-based content.

Since viewers prefer Twitter to gather information, brands should focus on branding while sharing a video content on Twitter rather than promotion

Around 90% of videos are watched on mobile phones, this means it is important to optimize your videos to be view able all viewing devices.

  • Pros
    • Perfect for brands that want to get more engagement with their customers


  • Pros
    • With Google owning YouTube, videos on YouTube will have a higher organic rank compared to any other type of type of video.
    • There are options to include links on the video directly and/or including links in the bio.
    • There are options to include in-video surveys, where you can collect data


Last time you watch a video on Facebook, did you have the sound on? In fact, 85% of Facebook video is watched without sound (Digiday). This is important to know when making videos specifically for Facebook.

  • Pros
    • Great for building awareness through videos
    • The more people share your post, the more it will show up on user’s timeline
    • Videos are an exceptional forum for engaging directly with the audience
    • There is always a chance that your video will go viral
  • Cons
    • Just because your video goes viral, that doesn’t mean that it’s a good thing. If you post a controversial video and everyone bashes on it, your brand image could suffer. It takes years to win a customer, but it only seconds to lose one (DeVrye)


  • Pros
    • Perfect for attracting millennials
    • Owned by Facebook, so the paid ad structure is pretty much the same
    • This is a great way to show that your brand is run by humans and not robots


  • Pros
    • Perfect for attracting millennials
    • Snapchat gives brands a great opportunity to show the behind the senses of a company
  • Cons
    • There currently no hashtags to help new people find your brand
    • Hard to track success of your Snapchat campaign

Final Thoughts

Next time you need to run a social media marketing campaign, make sure to use video as much as you physically can! Just remember to make sure the video is:

  1. Relevant
  2. Interesting, entertaining, and/or has emotional appeal
  3. Works on both mobile and desktop
  4. Complements with your company’s marketing plan




Works Cited

“Insivia.” 27 Video Stats For 2017, Insivia, 9 Nov. 2017,

“Social Media Marketing Explainer Video – SF Bay Area Web Design.” Tech Design Studios, 14 July 2015,

“Video Marketing Statistics 2016.” Survey: The State of Video Marketing 2016, Wyzowl, 2017,

Carmody, Bill. “How to Leverage Social Media In 2018: A Video Marketing Guide for Brands.” Social Media Toolkit, Inc., 2 Dec. 2017,

Chudleigh, Joel. “10 Statistics That Show Video Is the Future of Marketing.” MWP Digital Media, My Web Presenters Ltd, 5 Aug. 2015,

DeVrye, Catherine. “Http://” ‘It Takes Years to Win a Customer and Only Seconds to Lose One.’ , 2017, pp. 1–2.,

Foreman, Curtis. “10 Types of Social Media and How Each Can Benefit Your Business.” Hootsuite Social Media Management, Hootsuite Inc., 20 June 2017,

Hainla, Liis. “8 Powerful Reasons You Need to Use Video Marketing.” DreamGrow, DreamGrow, 20 Jan. 2018,

Hutchinson, Andrew. “Social Video Marketing Tips for Small Business [Infographic].” Social Media Today, Industry Dive, 21 Nov. 2017,

Lister, Mary. “37 Staggering Video Marketing Statistics for 2018.” The Word Stream Blog, WordStream, 5 Feb. 2018,

Mansfield, Matt. “27 Video Marketing Statistics That Will Have You Hitting the Record Button.” In Marketing Tips, Small Business Trends LLC, 4 Oct. 2016,

Men, Degree. “Think You Can Keep up with Curry? Find out in This 360° Video #RedefineWhatsPossible.” Twitter, Degree Men, 20 Apr. 2017,

O’Neill, Megan. “The 2015 Video Marketing Cheat Sheet [Infographic].” Animoto Blog, Animoto Inc, 7 May 2015,

Patel, Sahil. “85 percent of Facebook video is watched without sound.” Digiday, Digiday, 17 May 2016,

Smith, Craig. “160 Amazing YouTube Statistics.” DMR, DMR, 13 Mar. 2018,

York, Alex. “Always Up-to-Date Guide to Social Media Video Specs.” Sprout Social, Sprout Social, 13 Sept. 2017,

Posted in Importance of Using Video in Your Social Media Marketing Campaign | Tagged , , , , , , , , , , , , , , , , , , , , | Leave a comment

The Most Positive Person on the Planet Earth

If there’s one musical artist that has changed my life in a positive way, I’d have to say that artist is Mod Sun. Mod Sun is a hippy rapper and author from Minnesota. Ever since Mod Sun was in high school; he’s been promoting happiness and positivity.

When I first heard Mod Sun I wasn’t necessarily a fan of his music, but there was something about him and his lyrics that just made me smile. After listening to him more and more, he really started to grow on me. Then a few years back I went to see him at a secret concert in Madison. After that day, Mod Sun has been in circulation on my iPod. I’ve been to over 50 concerts in my life, but this concert was really special. He was on such a small stage, but his stage presence was incredible.

Like I said earlier, Mod Sun is also an author. I use to work for the city of Appleton mowing lawns, and I would always listen to his book on my iPod. Not only did he write a book, but he also did the recorded reading for it. The whole book was solid from cover to cover, but there were two lines that really changed my life. The first one was, ”Walk outside, and look up. The sky is endless and filled with possibility. Now look down. No matter where you are, you will see an ending below. You decide whether or not to look up or down.” The second quote was, “No matter what amount of negativity you are presented with, 5 minutes from now could be the best moment of your life.” Whenever I’m feeling down I just think of these quotes and the darkness always goes away. Mod Sun has truly been an inspiration to me.

did_i_ever_wake_up-662x1024  mod sun

Posted in Music | Tagged , , , | Leave a comment

The Best Trip of My Life!

This past week I went on vacation to South Padre Island for the first time in my life. This was my first time leaving the Midwest since 2012, and it was the time of my life. I went with a car full of awesome people all from Wisconsin and one girl even flew in from Colorado. The car ride in total was roughly 26 hours, but it was totally worth it!

After a long 26 hours, we finally made it. We checked into our hotel and headed right to the pool. Everyone was too tired to go to the beach, so we all decided to wait till the following day to go. Once it hit 8:00 am the following day, we all packed up our stuff and headed to the beach. I haven’t seen the ocean since 2012, so just seeing the ocean was enough to make the 26 hour car ride worth it. Once we got to the beach we walked down to where the music was and posted up there. We brought a huge Wisconsin Badgers flag so everyone knew where we were from. It was ton of fun having people come up to us just to talk about Wisconsin. I even ended up meeting multiple people from UW-Whitewater! We all stayed down there Sunday through Friday, but then we had to head back to Wisconsin.

Before we got back to Wisconsin, we stopped in Dallas and then St. Louis. Let me tell you what, St. Louis was the coolest city ever! We got there at 10:00 pm then for whatever reason we all decided to hit the bars downtown. The bars ended up being the nicest bars I’ve ever been too! In one of the bathrooms they had a guy who got your hand soap and paper towel for you. After a long (but fun) night downtown, we went back to our friend’s house to sleep. The next morning, we all woke up and headed straight home for one of the longest car rides of our life! Overall, this was the most fun I’ve ever had and I hope that I can go back next year!


Posted in Uncategorized | Leave a comment

Being a Transfer Student Rocks!

In this post I’ll be switching gears from my first blog post. This post I’ll be talking about all the fun experiences I’ve had here at the University of Wisconsin-Whitewater from the eyes of a transfer student. As a transfer student, the first day I got on campus I had a few things to do compared to who are now my friends that I’ve met here. I had no idea where my classes were, how to get books, where the bars were, and the number one thing that I stressed about was being able to make new friends as a transfer student. Luckily, making new friends has yet to be a problem for me.

Making new friends here has truly been a blast. It felt like grade school all over again, mainly because I originally only knew four people who went to school here. Luckily my roommate Jack had a big group of friends who were more than willing to become my friends. Freshman move in day was the first day I met most of these people and they were truly the most excepting people I’ve ever. Freshman move in day was more fun than I would have ever imagined.

With it being only the second semester I’ve lived here, it truly feels like I’ve been here for years (in a good way of course!) All my classes are in Hyland, which is awesome because I love the building and atmosphere. I’ve had some awesome professors and classmates, but more importantly I’ve already learned so much just from going to class and attending outside events. I can proudly say that there’s nowhere I’d rather go to school than the University of Wisconsin-Whitewater!

Freshman Move In Day

Posted in UWW | Tagged | Leave a comment

My First Time At Warped Tour

Five years ago me and two of my friends were going to Warped Tour for the first time and we didn’t know what to expect. All I knew was that there were two things that I wanted to do there. I wanted to crowd surf and meet my favorite artist. Little did I know, both would come true.

Once we finally got there we went to the first show and just kind of sat in the seats and watched from afar. After a few shows we finally got the courage to go into the pit to watch the show. The band we ended up watching was We The Kings, who is more of a soft alternative band. After their awesome set, the next band started to play immediately after them. The coolest thing about Warped Tour is that they actually split multiple big stages in half for the artists. So when one artist is performing, the other artist is setting up to play. There is literally zero silence all day long. We didn’t know the next band and they ended up being this heavy metal band. After just one song, there were crowd surfers everywhere and everyone was just going nuts. Later on in the set, the lead singer said it was going to be there last song. And for Warped Tour that’s the universal sign for, “If you want to crowd surf to our set, you better do it now!” So once they began to play their final song, I got my friends to throw me up and then I proceeded to crowd surf all the way up to the front! That first time crowd surfing was the best feeling I’ve ever had in my life!

After a long day of shows, the final acts were about to go on. So we walked over to Machine Guns Kelly’s stage. At that time he was my favorite artist and even to this day he’s still my number one artist. After a crazy good show, my friends and I were just kind of hanging out on the stairs by the stage. The security guards were telling everyone to leave, but for some reason they didn’t tell us to leave. After sitting there for about 15 minutes, Machine Gun Kelly and his crew started to walk by. I walked over to him and gave him a handshake and just start talking to him. At this point I was super star struck, all I remember saying was, “Awesome show man, awesome show man!” We talked for a little bit and then he had to go back to his tour bus. All I remember after that is walking away with the biggest smile on my face.

Posted in Warped Tour | Tagged , , , | Leave a comment